Workflow integration with Zapier with examples


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In this post, we will cover the Business Process and Workflow integration with Zapier. We will provide two concrete examples, to communicate your workflows with any of your other favorite web apps. As a result, you can expect a relevant productivity increase. You can find more information in our Help Desk’ Zapier Post.

As organizations become digital, we are gradually switching to services in the cloud. Consequently, that reality presents a new issue: integrating our internal processes with services and apps in the cloud.

Some of the tools we use include: Google Drive documents, sharing news through Twitter, working in collaborative teams in Slack, sending pictures of events held by the company, sending newsletters to clients via MailChimp or Sender, managing sales with SalesForce, doing surveys with SurveyMonkey… And the list goes on and on.

On the other hand, we also have internal processes that need to be connected to the ones in the cloud. Before sending a document to Google Drive, it needs to be revised and approved. Before publishing a Tweet, it should follow an approval process in which several agents participate. We could keep naming instances in which there is a need to exchange information with services in the cloud.

Business Process and Workflow integration with Zapier

Zapier is a tool designed to make that integration happen (i.e. between services in the cloud and internal processes in Flokzu). Instead of having hundreds of connectors, Flokzu has one connector to Zapier. And Zapier connects with more than 700 services in the cloud.

20161018 - La integración de procesos con servicios en la nube vía Zapier_1

Business Process and Workflow integration with Zapier has many advantages. Just to name a few:

  • Accurate and precise data. Avoid manual entry of data.
  • Time reduction. Because of the automatic connection between the systems.
  • Independence between systems. You can replace any of the cloud tools. Simply edit the Zap (in Zapier) without affecting your automated process. And vice-versa.
  • Adaptability. If we want to change the process, we can easily do it with Flokzu. We simply have to choose where in the process we want to invoke Zapier.
  • Knowledge management. The processes send relevant information to the cloud services (like data or attachments).

Let’s see two specific examples of Workflow integration with Zapier that will help us better understand the value.

Example 1: Approving and sharing a Tweet

Sharing news through social media is essential in today’s world; they communicate the organization’s standpoint and inform the latest news. Therefore, you need to review and approve the contents before publishing. We can set up a workflow to approve and then publish the content directly to the social media. Without having to do it manually, reducing this way time and errors.

In the following image, we can see an approval process for Tweets. The Workflow integration with Zapier happens at the end. Once approved, tweets are sent directly to Twitter through Zapier:

Workflow integration with Zapier for a Tweet approval workflow


Example 2: Reviewing and storing Invoices in Drive

Organizations receive invoices from its suppliers and they need to review them before paying. We scan them (if they are in a paper) or receive them via email already digitized. Either way, different agents analyze them and approve (or not) the payment. Let’s imagine that we want to save the digital version of the invoice in a shared folder in Google Drive. And we want to complete a Google Drive Spreadsheet with the main data from that invoice.

Both tasks would take up a considerable amount of time. They are also prone to mistakes (e.g. attaching the wrong file, typing a wrong number, etc.). In Flokzu we can automate the process of approving each invoice. The workflow integration with Zapier takes place when an invoice is approved. Flokzu sends the data to Zapier, and from there directly to Google Drive:

Workflow integration with Zapier for an invoice approval workflow

You can set up the Zap to receive the attachments and save them in a Google Drive folder. It will also receive data from the invoice form and add a new row in a Google Drive spreadsheet. Relevant information (i.e Invoice number, supplier, amount, concept, etc.) will pass from Flokzu to Google Drive.

20161018 - La integración de procesos con servicios en la nube vía Zapier_4_en


Cloud apps are becoming essential in today’s business processes. For that reason, it makes no sense separating them from internal processes. You should integrate them exchange information daily and smoothly. Zapier is an excellent tool to achieve that, allowing a simple integration with most cloud apps. Using the Business Process and Workflow integration with Zapier we achieve high levels of efficiency. It reflects directly in our company’s competitiveness and service.

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Sobre el autor

Picture of Felipe Demassi

Felipe Demassi

I am an Industrial Engineer passionate about continuous improvement and operational efficiency. My academic background is complemented with courses in programming, computer science, digital marketing, and business sciences. This strong foundation allows me to tackle business and technological challenges from a generalist perspective. In my current role as the leader of the Customer Success team at Flokzu, my primary goal is to ensure that our customers fully leverage our product and service to achieve their business objectives. To achieve this, I perform the following functions: I work on defining the team's strategy, designing operations that ensure our customers get the most value from our platform. I oversee operations and sub-teams, including customer onboarding, support, and continuous training. Internal Process Development: I define and improve internal processes, ensuring their correct implementation and constantly seeking ways to enhance them to optimize customer experience. Metrics Analysis: I collect and analyze key metrics related to product usage, customer satisfaction, retention, and growth, as well as team performance. Coordination with Other Teams: I work closely with other departments within the company and coordinate joint actions that benefit our customers. During my time at Flokzu, my team achieved remarkable results, including a significant increase in customer retention and earning the "Best Customer Support 2022" award by Software Advice. Before taking on my role in the Customer Success team, my experience at Flokzu was focused on the services team. As a process analyst, I led the management of software implementation projects, provided process consulting, training, and customer support, and acted as a liaison between the customer and other sectors of the company.

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