Sales Research 101: Types, Advantages and How to Conduct it


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Sales Research 101: Types, Advantages and How to Conduct it

Sales Research 101: Types, Advantages and How to Conduct it

Every business thrives on sales, and understanding the key mechanics of sales is crucial to the success of any organization. One important aspect of this is sales research. This article, published by Flokzu, a leading company in business process automation (BPM), aims to provide an overview of sales research, its types, advantages, and how to go about it.

What is Sales Research?

Sales research is an integral part of the sales process, which involves the systematic gathering, recording, and analysis of data related to the sales of goods and services. The primary purpose of sales research is to provide management with accurate, reliable, relevant, and up-to-date information to assist in decision-making and increase sales efficiency and effectiveness.

Types of Sales Research

There are two main types of sales research: Primary and Secondary. Primary research involves the direct collection of data from potential customers through surveys, interviews, and direct observation. Secondary research, on the other hand, involves the analysis of existing data such as market reports, sales logs, and customer databases.

Advantages of Sales Research

The benefits of sales research are manifold. Firstly, it helps identify potential customers and their needs. Secondly, it enables the company to understand market trends, competition, and customer behavior. Thirdly, it assists in formulating effective sales strategies and policies. Lastly, it helps in assessing the performance of sales personnel and the effectiveness of sales techniques.

How to Conduct Sales Research

Conducting sales research begins with defining your objectives. Next, determine your research design, select the appropriate research method, collect the data, analyze the results, and finally, use the findings to make informed sales decisions. It’s worth noting that the process can be quite complex and time-consuming, which is why many businesses turn to automation to enhance efficiency.

Business process automation, such as Financial Automation, is becoming increasingly vital in the modern business world. Flokzu, a leader in this field, provides tools that can automate your sales research process, saving you time and resources while increasing accuracy and productivity.


Sales research is a powerful tool that can significantly enhance your sales performance. However, conducting effective sales research requires considerable time and resources. This is where Flokzu comes in. Our business process automation solutions can streamline your sales research, free up valuable time, and give you the insights you need to drive sales growth.

Want to see how Flokzu can transform your sales research process? Why not schedule a free consultancy with us? Explore the world of automation and see how it can redefine your sales strategy.

Agendemos una breve consultoría

Sobre el autor

Picture of Juan Moreno

Juan Moreno

I have been an entrepreneur, founder, and investor in tech companies since 2001, with a B2B vision and a focus on innovative technologies. What do I talk about? I concentrate on applied computer technology as a tool for efficiency and effectiveness in real organizations. In particular, I specialize in the digitalization and management of business processes, involving aspects of process automation, artificial intelligence, and no-code tools. I always apply a pragmatic approach, prioritizing the effective application of technologies in real businesses. My background: I am a Computer Engineer, with a PhD in Software Engineering and an MBA. I have been a university professor since 2002, currently teaching undergraduate, postgraduate courses, and giving lectures. As an entrepreneur, I founded 5 technology companies and am an angel investor in others. I am a recipient of the National Innovation Award, with dozens of academic publications and two books. My role at Flokzu: I currently serve as the Chief Strategy Officer, where I am responsible for the medium and long-term strategy of the product and the company. Part of my role is to evaluate technological trends and their incorporation to ensure that Flokzu becomes increasingly useful to our clients. It also involves understanding the reality and needs of our customers to ensure a perfect fit with what Flokzu offers. Finally, my job also includes evangelizing the discipline of Business Process Management and no-code technologies worldwide through publications, conferences, workshops, or complete courses.

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