Customer Story: Multicontainer success case. BPM in a geographically distributed company


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Multicontainer success case covers Flokzu’s adoption in a multinational company specialized in the rental, sale, and transformation of sea containers. This post covers the automation and management of several commercial and administrative business processes performed by people remotely distributed in several countries.


Multicontainer success case

Multicontainer is a multinational company specialized in the rental and sale of sea containers with offices and operations in more than 20 countries, including the United States, Argentina, Brazil, Chile, Colombia, Ecuador, Peru, Panama, Paraguay, Uruguay, and several countries in Europe.

Their aggressive expansion to several countries in a few years was made possible by Country Managers working remotely from Head Offices and local teams in each location. It is important to have Country Managers in the Head Office where the logistic’s intelligence is, to know ports, ships charges and optimize the interchange of containers between countries. This was key when analyzing the Multicontainer success case.
Multicontainer’s geographical expansion needed a tool to help manage operations and coordinating commercial tasks remotely. Thus began the strategic automation of processes using Flokzu, which over time has been perfected and expanded into other administrative processes.

Multicontainer success case for commercial and administrative processes

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Much of the daily work was done via phone, Skype, e-mail, but we had no place to keep track of the status. Flokzu allowed us to work remotely, easily remember what we had to do each day, and find information quickly.

Automating key processes

The Commercial Lead Registration is the most used process and a strong pillar for the Multicontainer success case. The commercial team enters all the information exchanged with the potential customer in a form there, no matter where they are. Then, the form follows the predefined sale process. The process allows the Head Office team to timely know the operation, define the best container, or even make smart decisions considering the containers arriving at near ports.
The team also automated the billing process. Flokzu stores all relevant commercial information, so the administrative team can invoice the customer immediately after closing the sale. Considering the country, containers sold, and other variables, the process makes proper calculations (taxes, currencies, etc), reducing the time invested.
Another important process is the Incident Report, which is used to register refrigerated containers damages. In this way, the team can keep track of what happened, the solution and how much it cost. It is very important to react quickly, given these containers usually refrigerate food.

Automating secondary processes

Finally, other administrative and support processes were part of the Multicontainer success case, such as “Small Purchase Request and Approval”, “Investment Revision and Approval”, “Complaints Reception and Attention”, etc.

These are secondary processes, but if they are sub-optimized, they end slowing down the whole company.

(You may find interesting our Maintenance Request Process Template)

3 Key Digital Transformation enablers

The Multicontainer success case is based on 3 fundamental pillars, derived from the Digital Transformation current era:

  1. Cloud BPM. They need to automate their operations quickly, in several countries and without complexities. Avoiding installing software, purchasing perpetual licenses and long-term implementations, were fundamentals to achieve strong results fast.
  2. No-Code BPM. Coding software is expensive, time-consuming and hard to modify. Multicontainer needed agility to set up the processes. Moreover, they could evolve the processes as they go to each country. Flokzu allowed to instrument dozens of processes without writing a single line of code.
  3. Microservices. And for those features that were more complex, Flokzu integrated with other services. Some of them in Multicontainer’s legacy systems. Other in their user’s favorites web apps via Zapier.

Most used features

Multicontainer’s team found the following features particularly useful:

  • Searches: to find all relevant info related to a client quickly. All info entered in Flokzu becomes instantly searchable, including attachments. This allowed quickly reuse of commercial proposals. In addition, if an old customer calls, all related info is immediately available.
  • Comments: to exchange notes between team members without the need for emails. When a certain employee needs to be notified, users can simply mention him/her in a comment and Flokzu will send an automated notification. As a result, the team can register properly all contingencies, questions, and annotations.
  • Timers and notifications: process workflows included timers to send automated reminders. That way each salesperson could follow up with the potential client in a timely manner. Managers also receive alerts automatically whenever something important happens.
  • Starred: each user starred the leads that were particularly interesting, to easily find in the future. This feature is particularly important for mobile users, who can have in the palm of their hand the most relevant leads to follow up.
  • Metrics & Reports: all activity performed in Flokzu is tracked in a Dashboard, visible only to special users. Administrators can quickly identify who registered the most leads, who finalized them faster, how much each salesperson sold, etc. Due to manager’s ability to access this report easily, they are able to make decisions based on objective data and KPI’s.

Customer support is a key part of the Multicontainer success case. The company team highlighted Flokzu’s support, mainly the ability to consider their requests and suggestions:

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They showed an interest in the things we said. Flokzu’s consultants show real interest in the customer, in finding the right solution, in making the tool useful. They helped us model the processes. We have had a very good response from the Flokzu team.


Some numbers and benefits as a result of Flokzu implementation

For Multicontainer, automating their business processes allowed them to close more leads. There were two main reasons for this: it was easier to keep track of each one, and they reduced the amount of lost time. Since the implementation, Multicontainer registered more than 20,000 leads. Consequently, the automation improved monitoring, meeting deadlines and exchanging documentation. This volume would have been unmanageable without a tool like Flokzu.
As a result, we can highlight some cold numbers:
  • +30% lead concretion after formalizing the process in Flokzu.
  • 4 Months ROI, considering sales increase only and faster than expected.
  • +100 administrative hours saved per month, due to the billing process automation.

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Using Flokzu we were able to spend our time on more important matters and avoid others that didn’t add value to the business. Flokzu helps us to be more organized and to save time.

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Sobre el autor

Manuel Gros

Manuel Gros

CEO of Flokzu. Passionate about innovation and entrepreneurship. Bachelor's in Communication with a Master's in Entrepreneurship and Innovation. Completed an intensive entrepreneurship program at the University of California, Berkeley. With over a decade of experience in the digital business world, he has worked in both B2B and B2C environments. He has worked across various sectors, such as SaaS, e-commerce, ride-hailing, and fintech. University professor specialized in digital transformation.

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