From Order to Cash – Delivering more and better.


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Every company needs to sell more in order to grow. And this necessarily implies receiving, processing, delivering and ensuring customer satisfaction with more orders. Automating the ” From order to cash ” process is key in any growing strategy. For each order, several tasks will be performed, from receiving the order to receiving the payment and checking customer satisfaction. You need to identify, control and improve them.

From order to cash – Main concepts

There are four pillars you will need to consider:

  1. Understand order’s delivery as a process
  2. Delegate tasks to the customer
  3. Automate as much as you can
  4. Measure to keep on improving

Understand order’s delivery as a process

The order is just the beginning of a set of activities that must be performed by several people. This is a business process that chains several tasks according to a set of business rules.

So, you should think the ” From Order to Cash ” as a process, not as a set of unrelated tasks. And the best way to do that is by drawing it. You can start with just squares and arrows in a whiteboard. This is known as documenting the process and has plenty of benefits per se, but one of the most important ones is motivating and involving your team.

This activity will let you visualize the process, which tasks should be performed, by whom, where bottlenecks can appear, etc. Usually we have the process in our heads, and we cannot discuss and improve it without a model. In this example, we use the BPMN standard to model the process:

From Order to Cash - BPMN model example

Each task is performed by different people, so collaboration is vital and the delay of one task will have an impact on the whole order delivery. Modeling the process with your team should be done continuously, based on measures and further discussions.

Delegate tasks to the customer

Does it seem too good to be true? Most of our customers are willing to do some tasks without depending on us. And of course, it will reduce the time needed for each order, increasing the scalability of our business to complete more orders using the same infrastructure.

As an example, what if we provide a web/mobile form to receive the order, instead of receiving it via email or phone? We may use a form like this:

From Order to Cash - Order form

You can also put some logic into it to avoid errors. For example, instead of typing the product, the customer can select it from a combo box:

From Order to Cash - Requested products

Automate as much as you can

Scaling and processing more orders requires being more efficient, and this is achieved by automating as much work as you can in every step of the ” From Order to Cash ” process

How do you know which orders you have to complete right now? Answering this question must be immediate; your team should not spend one second knowing what’s next in their to-do list. This is known as the ‘Pending tasks’ or the ‘Inbox’ for each process participant, and it is a key feature of BPM Suite like Flokzu:

From Order to Cash - User's Inbox

There are several other automation opportunities, like:

  • Once you have invoiced, email the customer instead of notifying via email.
  • Once you separated the items, integrate the order with your ERP to update the stock.
  • Once the order has been delivered, ask the customer to complete a web form with a satisfaction survey.
  • Once completed, send order information to a Google Drive spreadsheet for further statistical analysis via Zapier.

The more you automate, the less time need for each order. So if we maintain the infrastructure, we are increasing the organization’s efficiency.

Measure to keep on improving

How many pending orders do we have?

This shouldn’t be the most feared question in the company. If we understood orders as a process and we automated them, we will be able to list every pending order, in which step they are and since when. This is the application of business intelligence technology to the automated process, that let us easily see relevant information, including KPI’s, like these:

From Order to Cash - KPI

How long does it take to complete an order?

Flokzu automatically registers how long a process takes from start to end, but also the time needed for each step of the process. This allows you to detect bottlenecks:


These metrics provide evidence showing where problems might be to make decisions based on facts and not on personal perceptions to improve the ” From Order to Cash ” process. This is a continuous improvement cycle. There is no ‘perfect’ process, you should improve it incrementally and continually.


From receiving an order, til its delivery and receiving the payment, several tasks are performed by many people. Seeing this as a process allows you to improve its efficiency and its scalability to complete more orders per time unit without increasing your infrastructure. The ” From Order to Cash ” is a very relevant, but just another process that could, and should be automated and improved according to the BPM discipline and Flokzu Cloud BPM Suite.

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Sobre el autor

Picture of Micaela Suarez

Micaela Suarez

I am an economist and MBA, passionate about the intersection between technology, growth hacking, and the entrepreneurial world. My commitment lies not only in understanding current trends but also in anticipating and adapting to market transformations. My expertise focuses on implementing advanced demand generation strategies and martech. Innovation is not just a buzzword for me, but a central philosophy in my professional approach, especially when it comes to exploring and adopting new technologies. In addition to being an Economist and holding an MBA. With more than a decade in leadership roles in management and sales, I have made my mark especially in the technology sector, actively contributing to the growth and development of companies in this field. As the Chief Revenue Officer at Flokzu, my mission is clear: to drive the company's global expansion and growth. An essential part of my role is to direct and coordinate the overall demand generation strategy, manage the commercial and marketing teams, and strengthen our partnership and strategic alliance strategy.

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